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On the internet, no-one knows you’re a fridge | Consult Hyperion

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When my fridge negotiates with Waitrose to buy some more milk, what is really happening is that the virtual identity of my fridge is interacting with the virtual identity of Waitrose. That seems perfectly reasonable to me, and working out ways for the these virtual identities to transact is going to be part of the business strategy for a fair few of our clients over the next couple of years. The virtual identity of the fridge may have a number of attributes associated with its identifier, such as a credit limit for a delivery address or whatever, but the one attribute that it will not have is “IS_A_PERSON”. As I have claimed many times before, this might well turn out to be the most valuable attribute of all.

From On the internet, no-one knows you’re a fridge | Consult Hyperion

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