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Apple Pay Safari really is a big deal

Brian Rommele, who I always take very seriously about this kind of thing, says that it is clear that Apple Pay in the browser will be a very big deal indeed.

In my early testing I can confirm that the checkout abandonment rate for websites that use Apple Pay Safari will be reduced significantly.

From The Apple Pay Safari Vs. PayPal Battle For Web Transactions Is An Invalid Argument. — Medium

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