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Top 5 payments trends for 2017 - Adyen

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Customer recognition plays a key role in understanding behavior, and delivering personalized services such as loyalty rewards, customized payment and delivery options, and targeted offers. And as more channels emerge, from messaging app purchases, to in-store queue-busting kiosks, cross-channel customer recognition becomes all the more important.

A key element of customer recognition is one-click payments.

From Top 5 payments trends for 2017 - Adyen

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