The Global Chief Product Officer at Citi Fintech said earlier this year that…
Money will always be emotional – Each money exchange represents a need, a want, a desire, a belief, a commitment. The value we place on money has always been driven by our emotions.
From The Deeper Meaning of Money | Carey OConnor Kolaja | Pulse | LinkedIn
This is why I harbour the deep-seated suspicion that there is a strong link between the many forms of money that will be forged in the digital revolution and the communities that they serve. In an industrial age, it was simply not possible to have a thousand different currencies circulating in a city. But in the very near future, their may be millions, each of them addressing different emotional niches.
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