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Brokering Identity - Part 1 - Noyes Payments Blog

Back in 2014, Tom Noyes (who I always take very seriously on this kind of thing) put it another way. He said...

"Yes it would be completely wierd to launch a consumer brand called AppleIdenityBroker.. But ApplePay doesn’t quite capture the #1 retailer challenge: knowing WHO their consumers are"

From "Brokering Identity - Part 1 - Noyes Payments Blog".

xxx

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