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"With 97% of shoppers relying on online customer reviews to help make a purchase, fake reviews are a serious problem, which can mislead customers into buying products that are not fit for purpose. The CMA estimates that £23 billion a year of UK consumer spending is potentially influenced by online reviews."
From "Revealed: Amazon plagued with thousands of ‘fake’ five-star reviews – Which? Press Office".
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Asad Malik, 38, used fake reviews and photographs of secure car parks hundreds of miles away to trick customers into leaving their vehicles with him when they flew from Gatwick.
From Airport parking boss jailed for dumping cars in muddy fields.
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