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Amazon Forges Financial Alliances as Bank Execs Brace for Full Invasion

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Tearsheet Research polled a small sample of digital finance executives about the relative potential competitive impact of Google, Apple, Facebook, and Amazon (GAFA). The executives gave their readings in two categories: consumer banking and business banking, and over two time frames, over the next one-three years and the next three-ten years.

In both banking categories, Amazon came in as the greatest threat overall, sometimes in a tie for the near-term time frame. The trend was strongest in business banking.

From Amazon Forges Financial Alliances as Bank Execs Brace for Full Invasion.

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